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Recunoscute ca fiind unul dintre scoli de afaceri de top din lume,IE Business School are un campus urbane de la Madrid şi o facultate de 400 de puternic şi de un organism student din peste 65 de tari de pe comandantul său, doctorat şi programe de educaţie executiv. IE Business elevi de liceu utilizare online, inovatoare şi presential metode de învăţare, şi să se bucure de beneficiile IE Business School comunităţi de reţea, format din 35000 absolventii care deţin funcţii de conducere în 85 de ţări.&nbsp IE abordare unică la educaţie de afaceri, alimentat de atenţia pe care spiritul antreprenorial, şi împreună cu dedicatie de la lumea de afaceri, la mare s-au transformat IE într-un centru internaţional de educaţie.&nbsp&nbspMission&nbsp IE Business School trenurile de lideri care promovează inovare şi schimbare în cadrul organizaţiilor de afaceri, stiluri de management antreprenorial care generează locuri de muncă, bogăţie colective şi bunăstarea socială.&nbsp&nbspRecunoastere&nbsp IE Business School este recunoscut de către presa internaţională şi instituţiile care se consideră IE o şcoală de conducere internaţional de afaceri.&nbsp&nbsp JS "type =" text / javascript ">

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Instituto de Empresa, IE Business School - Executive Education

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to ma ... [+]

Content

In today's competitive and demanding business-to-business markets, executives responsible for marketing their company's industrial goods and services must successfully anticipate potential competitive responses to their actions while defining a marketing strategy that attracts and maintains their most profitable clientele. In a globalizing business-to-business marketplace, this is the challenging but crucial task at hand.

Marketing Strategy in Business Markets is a challenging three-day programme that provides its participants with cutting edge frameworks, perspectives and techniques to manage their product and service offerings in the non-consumer marketplace. The programme focuses on the global business-to-business market, meeting the challenges presented to contemporary marketers across a broad spectrum of industries. By encouraging its participants to anticipate potential competitive responses to their actions, this programme will help them develop effective marketing strategies for the long term and think about their company’s marketing tactics on four levels: markets, customers, segments, and technology.... [-]

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